Strategy
Staffing & Recruiting

In larger companies, you’ll likely have a team of UX designers who focus primarily on creating products and services with the end user in mind, as well as the more business-focused teams who are concerned with things like branding, customer retention, revenue, and generally making a competitive entry to market. UX strategy is where these two forces converge. A user experience strategist sees to it that all the moving parts are working in harmony—essentially ensuring that the UX designers are also aligning with the needs of the business, and vice versa.

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Some common titles for Strategist's include: Design Strategist, Creative Strategist, Design Innovation Strategist, UX Strategist, Design Thinking Strategist, Brand Strategist, Business Strategist, Design Researcher, Service Designer, Design Planner, and Content Strategist. While not all of these are the same there are lots of areas of crossover.

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Be sure to consult an expert before you decide what you need or you can always Contact Us ↗

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Want to learn more about our roles?

Guide to UX Roles ↗
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Here are some of the key tasks and requirements you might find in a Strategist’s description at Academy:

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Tasks and responsibilities

• Translate business and user needs and technology constraints into solution concepts that are meaningful, easy to use, and engaging
• Facilitate workshops to answer critical business questions through design thinking, rapid prototyping, and testing ideas with customers
• Lead and support discovery of the project lifecycle, including workshops, user and stakeholder interviews, analytics, audits and benchmarking
• Utilize quantitative and qualitative research to generate meaningful insights that will drive creative concepts
• Design journey maps, navigation design, sitemaps, information architecture, wireframes, storyboards and prototypes
• Bring complex data products to life through maps, dashboards and infographics
• Define reporting and measurement metrics focused on project and usability goals

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Skills and requirements

• The ability to present design ideas with clarity and passion, and to receive feedback with open-mindedness
• Expert communication skills and the ability to get buy-in on ideas within a large organization
• A high degree of creativity, empathy, passion, and problem-solving ability
• Expert in all areas of user experience design (information architecture, interaction design, visual design, prototype engineering, content, user experience)
• In-depth knowledge of market research, competitive landscape, and testing methods (A/B, multivariate testing)

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